The Yiwu Toys Wholesale Market is one of the world’s largest and most influential centers for toy manufacturing and wholesale trade. With 40–60% lower pricing, over 3,000 factory-direct suppliers, and a trading network spanning more than 200 countries, it has become the go-to destination for importers, retailers, and e-commerce sellers worldwide.
Compared to other major Chinese toy hubs like Guangzhou and Shenzhen, Yiwu stands out for its unbeatable prices, low minimum order quantities (MOQs), comprehensive product range, and strong customization capabilities, making it the ideal choice for cost-efficient bulk sourcing. That is why it is best to partner with a reliable Yiwu sourcing agent to get bulk orders from Yiwu toys wholesale market.
1. Core Advantages
Yiwu International Trade Market (District 1) is the world’s largest toy wholesale hub, with over 3,000 toy shops in one location. It offers factory-direct pricing with no middlemen, making costs lower than Guangzhou or Shenzhen.
Key Advantages:
- Full Product Range:
- Plastic toys: action figures, vehicle models, puzzles, dolls
- Educational toys: STEM kits, Montessori materials, learning blocks
- Electronic toys: RC cars, sound-and-light toys, interactive gadgets
- Plush toys: teddy bears, licensed plush, soft dolls
- Outdoor toys: jump ropes, flying discs, inflatables
- OEM/ODM Services: Custom branding, design, and packaging support
- Low MOQs:
- Standard items: from 100 pieces per design
- Custom items: typically 1,000+ pieces (some allow mixed SKUs)
- Volume Discounts: Larger orders allow better pricing through negotiation
2. Market Basics
Yiwu toys wholesale market is located on the 1st Floor, District 1, Yiwu International Trade Market, Yiwu City, Zhejiang Province, China. It operates daily from 8:30 AM to 5:00 PM, Monday to Sunday, throughout the year.
Wholesale Price Reference (FOB Yiwu):
- Plastic toys: $0.30–$3 per piece
- Educational toys: $1–$10 per set
- Electronic toys: $5–$50 per unit
- Plush toys: $1–$15 per piece
- Outdoor toys: $0.50–$5 per unit
Note: Final prices vary based on materials, design complexity, and order quantity from Yiwu toys wholesale market. Always request a detailed quotation from suppliers.

3. Efficient Sourcing Methods
Buyers can choose from three main sourcing options for Yiwu toys wholesale market based on their needs and location.
Option 1: Visit in Person (Best for First-Time Buyers)
- Inspect products directly and compare quality
- Negotiate prices face-to-face
- Recommended to hire a local sourcing agent for supplier checks, translation, and sample handling
Option 2: Work with a Professional Sourcing Agent (Ideal for International Buyers)
- Services include supplier matching, price negotiation, quality inspection, warehousing, export documents, and shipping
- Reduces risks such as fraud, low quality, and shipment delays
Option 3: Order Online + Local Consolidation
- Place orders via WeChat, Alibaba, or email
- Use Yiwu warehouses to combine goods from multiple suppliers into one shipment
- Agents can conduct pre-shipment inspections and provide quality reports
4. Shipping & Customs Compliance
Yiwu Toys Wholesale market recommended shipping options:
| Order Size | Shipping Method | Delivery Time | Cost Level |
| Small test orders | DHL / FedEx / UPS | 3–7 days | High |
| Medium volume | Air Freight | 7–15 days | Moderate |
| Large bulk (>1 CBM) | Sea Freight (FCL/LCL) | 20–40 days | Lowest |
| Small samples | China Post / E-Packet | 15–30+ days | Budget-friendly |
Key Compliance Requirements:
- Obtain the correct HS Code (e.g., 9503.00 for most toys) to estimate duties and taxes.
- Verify safety certifications required by your country:
- EU: CE marking + EN71 safety standards
- USA: ASTM F963 + CPSIA compliance
- Other regions: Check local regulations (e.g., CCC for China, AS/NZS for Australia)
Pro tip: A reliable sourcing agent can arrange lab testing, prepare compliance documents, and manage customs clearance.
5. Yiwu vs. Guangzhou vs. Shenzhen: Toy Market Comparison
| Criteria | Yiwu | Guangzhou | Shenzhen |
| Pricing | ✅ Lowest (factory-direct) | ❌ Medium–High | ❌ High |
| MOQ | ✅ Very Low (100 pcs) | ❌ Higher | ❌ Highest |
| Product Focus | Value-driven, high-volume | Branded & mid-range toys | Premium & tech-integrated toys |
| Customization | ✅ Strong (OEM/ODM common) | ✅ Available | ✅ Best for innovation |
| Best For | E-commerce, SMEs, startups | Brand distributors | High-end brands, smart toys |
Verdict: Choose Yiwu for affordability, flexibility, and scalability.
6. How to Get There
- From Yiwu Airport:
- Taxi: ~15 mins (¥30–40 / ~ $ 4–6)
- Bus: ¥1.5 (~ $ 0.20), direct to the market
- From Shanghai:
- High-speed train: ~2 hours to Yiwu Railway Station
- Taxi from station: ~20 mins (¥25 / ~ $ 3.50)
- On-site: District 1 is compact and pedestrian-friendly, easy to navigate on foot.
Final Thoughts: Who Should Source from Yiwu?
The Yiwu Toys Wholesale Market delivers unmatched value through low prices, full-category selection, flexible MOQs, customization options, and responsive service.Whether you are:
- A new e-commerce seller testing product idea with small batches,
- A small or medium retailer seeking high-margin, fast-turnover inventory, or
- A large importer building a cost-competitive supply chain.
Contact Kingsler to tap into the source. Build your global toy business from Yiwu with a trusted Yiwu market sourcing partner like Kingsler.
FAQ: Yiwu Toys Wholesale Market
Where is the Yiwu toys wholesale market located?
The Yiwu toys wholesale market is on the 1st Floor, District 1 of Yiwu International Trade Market (Futian Market) in Yiwu City, Zhejiang Province, China.
Why are prices at the Yiwu toys wholesale market lower than other cities?
Most suppliers offer factory-direct pricing without middlemen, making costs 40–60% lower than Guangzhou or Shenzhen, especially for bulk orders.
What is the minimum order quantity at the Yiwu toys wholesale market?
The minimum order quantity for standard items can start from around 100 pieces per design. Custom products usually require 1,000 pieces or more, depending on the supplier.
Does the Yiwu toys wholesale market support OEM and ODM customization?
Yes. Many suppliers provide OEM and ODM services, including custom designs, packaging, and private labeling.
How can international buyers source from the Yiwu toys wholesale market?
Buyers can visit in person, hire a sourcing agent, or order online via platforms like WeChat or Alibaba, with consolidation and shipping support available.
What certifications are required when importing toys from Yiwu?
Requirements depend on the country. The EU requires CE and EN71 standards, while the USA requires ASTM F963 and CPSIA compliance. The common HS code for toys is 9503.00.